ethical issues in marketing mix

The report starts of by introduction to the ethics in an organisation and the importance of business ethics in the society. Maintaining ethical standards is an essential and crucial step in our everyday life. The Influence of Marketing Mix 4A and Ethical Consciousness Towards Ethical Consumption. Here are some examples of potential ethical issues in marketing: Market research: Invasion of privacy (e.g. the marketing mix are developed in the second section. Scenario: An actor hired by a particular company poses as an ordinary Joe and strikes up a conversation with a potential consumer to praise the company’s product or service. Fundamental issues in the ethics of marketing Frameworks of analysis for marketing: possible frameworks. The elements of the marketing mix are important aspects of the business which can be evaluated in the light of ethical issues. Product issue is that it may be harmful and Fail to … Below is a table that shows how marketing professionals responded to a survey on the most difficult ethical issues they face. Ethical issues in marketing arise from the conflicts and lack of agreement on particular issues. Ethical standards are used for establishing the behavioral parameters that business-owners and senior-level managements expect from their employees, suppliers, and other stakeholders.. According to Varadarajan and Clark (1994), "Marketing strategy is concerned with the creation of a marketing mix that enables the business to achieve its objectives in a target market." The American Marketing Association promotes the highest ethical standards for its members. Major Ethical Issues in Marketing to Children . Marketing to children is considered an ethical issue because children can be highly impressionable. Ethical Issues in Marketing Research - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. (Minsker, 2014) The issue of marketing to children brings that into attention mainly touching the food market in a timely lens. To put this another way, ethical marketing isn’t a strategy; it’s a philosophy. children, the elderly) This is because consumers are informed buyers who base moral principals in transactions revolving around an organization’s marketing mix of pricing, product, promotion and place. Has the scope of marketing activities and tasks expanded or has it contracted? Ethical consideration is a collection of principles and values that should be followed while doing human affairs. Ethical considerations play an essential role, especially in research. Aaker (2009 cited by Kyung Hoon Kim et al., 2012) notes that "marketing strategy can involve a variety of functional area strategies including positioning, pricing, distribution, and global strategies." obtaining research data without permission) Stereotyping – drawing unfair or inappropriate conclusions; Target customers and market: Targeting the vulnerable (e.g. Given that many of us use the marketing mix as a framework for developing our marketing strategies, perhaps just adding to each of the Ps, a section on ethical considerations, would be a simple way to help ensure that we, and the organisations we associate with, do ‘the right thing’. Ethical marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit socially responsible or environmental causes. Careful research is the best way to predict the effects of a change in strategy. Ethical marketing has many advantages, but few companies would undertake an ethical marketing strategy if it reduces profits. In this context the importance of environmental factors on the manufacturing of the products have been dealt with. Marketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. The first few editorials on ethical issues in marketing published in the 1960s. These issues can be examined from the perspective of such components of the traditional marketing mix as product, price, place and promotion, which are under the control of marketing executives. Be it an educational institution or even workplace, maintaining ethical standards is of paramount importance. Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. In today’s business world, it has become inevitable to built strong and effectives between all … Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. First and foremost, we should not be using marketing to make a product that is clearly harmful more appealing to people—for instance, selling cigarettes by appealing to people at a deep emotional level. What are some of the ethical issues in marketing? In this context the importance of environmental factors on the manufacturing of the products have been dealt with. Business ethics (also known as corporate ethics) is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. Marketing EthicsSubmitted By:-Ravi Singh 2. Tan, E. (2018). If ethical marketing proves to be cost prohibitive, many companies will abandon the effort. Specific issues in marketing ethics. [1] ethical issues in marketing: Ethical marketing in general require the business firms to engage themselves in activities such as providing true and fair information regarding the product to customers, maintaining customer privacy and most importantly adhering to … Ethical Issues Affecting Each Component of the Marketing Mix Ethical issues in businesses among other related issues like conflicts or success revolves around relationships. The core values are honesty, responsibility, fairness, respect, transparency, and citizenship. This can be achieved by linking the cigarette brand to independence, rebellion, good times, or coming into one’s own power. This report aims to describe, how ethical issues can affect each component of the marketing mix. Here are common ethical dilemmas you’re likely to face as a marketing professional and steps to keep your reputation intact: Ethical Dilemma: How Far Can You Go in Stealth Marketing? Describe the implications of ethical issues on the marketing mix for organization: Ethical behavior is important when facing the challenge of balancing the best interests of consumers. Marketing, like any other area of business, has a certain level of ethics that marketers need to follow. Ethical Criticisms of Marketing• High prices• Deceptive practices• High-pressure selling• Harmful, or unsafe products• Planned obsolescence• Poor service to disadvantagedconsumers 3. honesty, autonomy, privacy, transparency).An example of such an approach is the American Marketing Association Code of Ethics. While marketing has existed since the start of commercial trading, it has become more and more of a grey area for businesses in recent times. Ethical issues play an important role in the promotional activities. Let’s identify and understand various Ethical Issues in Marketing Research with the help of a suitable example. As such, an awareness of the ethical issues in e-marketing under the control of marketing executives is central to the realization of an ethical climate in e-businesses. Ethical Issues and Their Impact on Marketing Advertisements are a great way to spread knowledge about a product or service, but sometimes the messages in advertisements are questionable. In the context of marketing mix, the importance that product, place, price and promotion have been discussed. Marketing mix encompasses all the major areas of decision making affecting the marketing process and when ruefully blended, desirable results for the organization are obtained. Parties involved in marketing transactions have a set of expectations about how the business relationships will take shape and how various transactions need to be conducted. Advertising of apparel, food, toys, films and music targeta youth with cartoon characters, trendy catch phrases, and the use of child actors. Vintage advertisements from the 1950s and 1960s, for example, were created in an era with far less oversight. Different companies make different achievements being corporate citizens but the issue of their real impact on society is an important concern. Product is the first element in the marketing mix. According to the American Psychological Association, children view more than 40,000 commercials each year. Various decisions are involved in the Product element such as: Quality of product Safety of product Packaging and Branding Issues Product Warranties There issues are of vital importance and does have certain ethical obligations associated to it: Quality of product: The demand for high – quality products is of key issue. What are marketing vs. non-marketing issues and tasks? The aim of this study is to investigate the factors related with ethical issues in marketing practices and to reveal possible influences of these factors on consumers’ ethical decision making. In the context of marketing mix, the importance that product, place, price and promotion have been discussed. Ethics in Marketing research refers to moral principles or values that a researcher or research organization should consider. The ethical considerations make sure that no-one acts in such a way that is harmful to society or an individual.It refrains people and organizations from indulging in vicious conduct.. Seven out of ten customers would boycott a brand that mishandled their data . The report also examines the various factors which have a impact on the ethical nature of the marketing decisions. Some of the ethical issues experienced in traditional marketing practices are encountered in those of e-marketing as well. THEORETICAL FRAMEWORK FOR THE STUDY Conceptual Framework of Marketing Ethics Definition of Marketing Ethics Marketing ethics concerns the application of ethical considerations to marketing decision making (Smith, 1993: 10). What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. Ethical issues play an important role in the promotional activities. • Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return • Marketing Mix – Product, Price, Place & Promotion • A company must have ethical marketing policies to guide their pricing, advertising, research, and competitive strategies 4 Marketing ethical issues 1. Marketing ethics denotes morals and standards relating to marketing practices, including those related to 'four P's of marketing' and 'marketing research'. The challenge is to choose one of the right size that expresses appreciation but doesn’t compromise the integrity of the client or the marketing organization. Questions that have been raised include: the blurred line between data collection and the invasion of privacy as well as the grey area between attracting consumers and deceptive advertisement.
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